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How important is SSL Certificate

Latest Google Chrome updates now shows visitors a ‘Not Secure’ message in the URL if your website is not https (i.e. no SSL certificate). If it isn’t secure, visitors are more likely to refrain from entering information, making purchases or even signing up for your email list.​

Google will also rank websites without an SSL certificate lower on the search results page (SERP), affecting your SEO efforts, traffic and revenue at the same time.​

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