Cookie Policy

What’s a cookie?

A cookie is a small text file that is downloaded to your computer that gives you a more personalised experience when using our website. They are not harmful and are not used to identify you personally.

For example, a cookie can record certain information about a visitor to a website to tailor their options for when they next visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

Most internet browsers will allow you to turn off cookies if you wish, you should refer to the Help guide of your browser to learn how to do this. But please remember that disabling or blocking cookies may impact your ability to use websites and the services that they offer.

By continuing to use this website we at Endsofttech Web Solutions will assume that you are happy with our cookie policy and that we can place cookies on your computer device.

Some tools you may find useful for working with cookies:

Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout
Your Online Choices – http://www.youronlinechoices.com/ph/
To learn more about cookies visit:

All about Cookies – http://www.allaboutcookies.org/

How do we use cookies?

We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and / or services in response to what you might need or want.

Types of Cookies

Session cookies
These are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; or

Persistent cookies
A persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.

Cookies can also be categorized as follows

Strictly necessary cookies These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.

Performance cookies These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.

Functionality cookies These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymized.

Cookies We Use

Necessary Cookies These help to make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies:

COOKIE NAME PROVIDER PURPOSE TYPE EXPIRY
__cfduid
CloudFlare
Used by the content network, Cloudflare, to identify trusted web traffic
HTTP
1 Year
__lc_cid
__lc_mcid
__lc_cst
__lc_mcst
__livechat
__livechat_lastvisit
accounts.livechatinc.com
Necessary for the functionality of the website’s chat-box function.
HTTP
3 Years
AWSALB
process.iconnode.com
Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
HTTP
6 Days
CONSENT
google.com
Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.
HTTP
19 Years
local_storage_support_test
twitter.com
The cookie is used in context with the local-storage function in the browser. This function allows the website to load faster by re-loading certain procedures.
HTML
Persisitent
PHPSESSID
blog.endsofttech.com
Preserves user session state across page requests.
HTTP
Session

Preference Cookies
These allow a website to remember information that changes the way the site behaves or looks. Without these cookies a website should still work but the experience may be less functional:

COOKIE NAME PROVIDER PURPOSE TYPE EXPIRY
_ga
_gat
_gid
Google Analytics
Registers a unique ID that is used to generate statistical data on how the visitor users the website.
HTTP
2 Year
_omappvp
endsofttech.com blog.endsofttech.com
This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.
HTTP
11 Years
PugT
pubmatic.com
Used to determine the number of times the cookies have been updated in the visitor’s browser. used to optimize the website’s server efficiency.
HTTP
29 days
personalization_id              
twitter.com
This cookie is set by Twitter – The cookie allows the visitor to share content from the website onto their Twitter profile.
HTTP
2 Years

Marketing Cookies
These are used to track visitors to a website with the intention or displaying advertisements that are relevant to the user, these may include cookies set and collected by our third-party advertisers or providers:

COOKIE NAME PROVIDER PURPOSE TYPE EXPIRY
__adroll
__adroll_fpc
ar_v4
AdRoll
Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
HTTP
1 Year
ar_v4
endsofttech.com
Optimises ad display based on the user’s movement combined and various advertiser bids for displaying user ads.
HTTP
1 Years
_hjIncludedInSample
endsofttech.com blog.endsofttech.com
Determines if the user’s navigation should be registered in a certain statistical place holder.
HTTP
Session
_te_
endsofttech.com
Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
HTTP
Session
tuuid
bidswitch.net
Registers whether or not the user has consented to the use of cookies.
HTTP
1 year
_cc_aud
_cc_cc
_cc_dc
_cc_id
crwdcntrl.net
Collects an o n ymo u s statistical data related to the user’s web site visits, such as the number o f visits, average time spent on the web site and what pages have been loaded . The p rp o se is to segment the web site’s users according to factors such as demographics and geographical location , in order to enable media and marketing agencies to stru ctu re and understand their target groups to enable customised online advertising.
HTTP
270 days
1P_JAR
google.com
Collects information on visitor behaviours on multiple websites. This information is used on the website, in order to optimize the relevance of advertisements.
HTTP
29 days
adrl
outbrain.com
This cookie registers data on the visitor. The information is used to optimize advertisement relevance.
HTTP
3 months
APID
bluekai.com
Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network.
HTTP
180 days
Tuuid_lu
ul_cb/sync
sync
bidswitch.net
Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
HTTP
1 year
c
bidswitch.net
Regulates synchronisation of user identification and exchange of user data between various ad services.
HTTP
1 year
cm/b/out
cm/g/in
cm/g/out
cm/index/out
cm/n/out
cm/o/out
cm/triplelift/out
d.adroll.com
Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
PIXEL
Session
CMDD
CMPRO
CMPS
CMRUM3
CMSC
CMST
casalemedia.com
Collects anonymous data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
HTTP
1 day
Fr
Tr
_fbp
facebook.com
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
HTTP
3 months
i/jot
i/jot/syndication
twitter.com
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
PIXEL
Session
idsync/ex/receive
tapad.com
Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
PIXEL
Session
int/lotame
sync.sharethis.com
Used in context with the share-button toolbar. Determines which and how many share-buttons are shown to the visitor.
PIXEL
Session
IDE
doubleclick.net
Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
HTTP
1 year
IDSYNC
advertising.com
Identifies if the cookie-data needs to be updated in the visitor’s browser – This is determined through third-party ad-serving-companies.
HTTP
1 year
KRTBCOOKIE_# PUBMDCID
pubmatic.com
Registers a unique ID that identifies the user’s device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
HTTP
399 days
NID
google.com
Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
HTTP
6 months
r/collect
doubleclick.net
This cookie is used to send data to Google Analytics about the visitor’s device and behavior. It tracks the visitor across devices and marketing channels.
PIXEL
Session
rum
casalemedia.com
Collects data related to the user’s visits to the website, such as the number of visits, average time spent o n the website and what pages have been loaded, with the purpose of displaying targeted ads.
PIXEL
Session
T_gid taboola_usg
taboola.com
This cookie assigns a specific visitor ID, when the visitor interacts with ads or content from the website – this allows the website to target the visitor with similar ads or content.
HTTP
1 year
tap.php
rubiconproject.com
Registers data on visitor such as IP addresses, geographical location and advertisement interaction . This information is used optimize the advertisement on websites that make use of Rubicon Project-services.
PIXEL
Session
test_cookie
doubleclick.net
Used to check if the user’s browser supports cookies.
HTTP
1 day
tluid
3lift.com
This cookie is used to identify the visitor and optimize ad-relevance by collecting visitor data from multiple websites – the exchange of visitor data is normally provided by a third-party data-center or ad-exchange.
HTTP
3 months
tluid
bidswitch.net
Registers whether or not the user has consented to the use of cookies.
HTTP
1 year
Tuuid_lu
ul_cb/sync
sync
bidswitch.net
Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
HTTP
1 year
tap.php
rubiconproject.com
Registers data on visitor such as IP addresses, geographical location and advertisement interaction . This information is used optimize the advertisement on websites that make use of Rubicon Project-services.
PIXEL
Session
w/1.0/sd i
openx.net
Registers data on visitors such as IP addresses, geographical location and advertisement interaction . This information is used optimize the advertisement on websites that make use of OpenX.net services.
PIXEL
Session
xuid
3lift.com
Used to present the visitor with relevant content and advertisement – The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.
PIXEL
Session